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For all those starry-eyed, lemming-like consumers out there with an iPod in one hand, an iPhone in the other, and the mistaken idea that Apple computers are better because Steve Jobs says they are, I will now provide you with a simple seven-step program to free yourself of your expensive delusion.
Perform all seven of these steps, and you will be able to jettison the hive-minded fantasy that if something is: a) the latest technology, b) expensive, and c) cool-looking, it will automatically serve you better in every way. Lastly, but perhaps most importantly, you will finally be able to break the transparent marketing spell that Jobs has cast over two generations of gadget gobblers. The Seven Steps of Computer Freedom 1) Go back in time and convince Jobs not to be such a control freak, so third-party manufacturers back then could have contributed to the robustness of Steve Wozniak's brilliant engineering. This would have allowed Apple to more effectively compete with the Japanese computer companies of the early 1980's... the same Japanese computer companies that almost completely buried Apple underneath Microsoft's IBM-compatible onslaught. 2) Stop pretending that the "insanely great" marketing hype that Jobs endlessly empties out of his pie-hole is any sort of substitute for utilitarian value combined with lower prices. 3) Let go of the outdated notion that the Apple OS (operating system) is easier to use than the Microsoft OS, when one has been effectively mimicking the other now for over 20 years. These days they both steal ideas from each other. 4) Abandon the myth that intelligent, informed, evolved computer users must own Macs instead of PCs. If the car owner who only knows how to turn the key and step on the gas is superior to the owner who also knows how to do a ring job or install a new transmission, then we must be living in Bizarro World. 5) Take a second look at the Apple/Jobs mantra of "Think Differently." Ever since the 21st century arrived, and the distributions became more user-friendly, Linux users have become the computer users that truly deserve the distinction of thinking differently, not Apple's devoted minions. 6) Stop perpetuating the nonsense that Apple retains autonomous superiority in a sea of OS mediocrity. Since Jobs came back to Apple to "save" the company, he: a) sold a significant portion to Microsoft, then b) made the Apple hardware more friendly to third person peripherals, and then later c) changed the allegedly "more powerful" proprietary circuitry to one that uses x86 architecture. Thus, all the most significant variables that were originally listed to insist that Apples were better than PCs have, through time, proven that IBM-compatible hardware is a wiser choice. Now a Mac is nothing more than a PC with a more expensive OS and a "sexier" outer shell. 7) Start thinking more like a computer user, and less like a department store mannequin. Here's an awesome little video I found on YouTube that pretty much spells it out: http://www.youtube.com/watch?v=42YGj20qO8U |